Drip campaigns are automated email sequences. In simpler terms, it is a series of pre-made emails that you can send to your email contacts. The purpose of drip campaigns are to move your email contacts further down your sales cycle, or more likely to buy from you. Our email marketing agency will create email sequences that adds value to your subscribers and promotes your services in a systematic way.
We recommend sending weekly email blasts. However, the volume of email blast is different for every business. The purpose of email blasts is to increase awareness, engagement, and website clicks. Therefore, the more email blasts you send, the more opportunities you have to do this. Some small businesses send daily emails, while others send weekly or monthly emails.
The key performance indicators we look at for email marketing are new subscribers, open-rate, click-through-rates, and conversions. We will measure and evaluate these metrics monthly to optimize for conversions.
Yes, your digital marketing specialist will be monitoring your email campaigns weekly. They will actively monitor your list, remove unengaged subscribers, and optimize your emails to receive optimal results.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.Your digital marketing specialist can develop unique emails that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop emails to engage your audience.
In the questionnaire, we learn more about your target audience and email preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing emails for your business. You will have an opportunity to review all advertisements in advance before it is published.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
You will be assigned a dedicated digital marketing specialist. This person is trained in email marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, your digital marketing specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.